« A high level of acceptance and attention at targeted spread speaks for the advertising medium package insert »
Package inserts reach the consumer at a time of heightened awareness. 87% of all consumers read package inserts, more than half of them keep it.
The European average is that 3 people in a given household will see a package insert. Especially in Spain, Italy and Poland package inserts are passed on to many family members and friends.
42% of consumers who read the package inserts go on to visit the website of the advertiser.